It looks like Garden Fresh Gourmet founder Jack Aronson won't be getting his company back after all.
Just weeks after Aronson said he was working on a deal to buy back the salsa maker from Campbell Soup Co., the food giant announced that it will sell the Ferndale-Based business to an affiliate of Fountain of Health USA, a maker of hummus, dips, salads and other products.. Terms were not disclosed.
Campbell is selling the business as part of a plan to unwind a series of acquisitions intended to diversify its product line. One of those deals was the 2015 purchase of Fresh Gourmet for $231 million.
Aronson was reportedly one of three groups bidding on Garden Fresh. His group included his partners in TriPower Capital: Dave Zilko, who was vice chairman and headed up sales for Garden Fresh, and Bob Sharpe, who was a top executive at several leading food producers, including Smithfield Foods and CSM Bakery Solutions.
Garden Fresh Gourmet was founded by Aronson and his wife Annette in 1998. It is the No. 1 branded refrigerated salsa in the U.S., according to Campbell. It also makes hummus, dips and tortilla chips under the Garden Fresh Gourmet brand and private label products.
Fountain of Health is owned by Canada's Fontaine Sante.
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