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Cincinnati-based startup Upshift raised $3.7 million of Series A venture funding in a deal led by Indeed, according to PitchBook. Columbus startup studio Rev1 Ventures participated in the round. Upshift, which intends to use the funds to hire and expand to new markets, has raised $7.77 million to date in capital funding.

Rev1 Ventures also invested as part of a seed funding round in 2019.

The company, which was founded in 2016 and graduated from the The Brandery accelerator, is the developer of a digital recruitment platform created to connect businesses and workers for on-demand labor. The platform helps businesses find short-term labor and also facilitates workers to find flexible and desired shifts, enabling businesses to meet contingent labor needs without resorting to recruitment agencies and job portals.

Upshift is led by co-founders — President Steve Anevski and COO Alex Pantich — and CTO Nikola Jordanovski.