Founder & CEO
Justin is the founder and CEO of Bloomscape, Inc., the Detroit-based modern online garden center delivering the largest variety of quality indoor and outdoor plants directly from the greenhouse. Stemming from five generations of greenhouse growers and floral industry pioneers, Justin has deep roots in horticulture. A serial entrepreneur, Justin first started a plant stand at nine years old out of his parents’ greenhouse that grew to be a local phenomenon over several years. Justin launched Bloomscape in 2018 to redefine the way consumers purchase and care for plants, and thanks to its patented shipping technology, Bloomscape is the only company that has the capability to ship a full range of plant sizes anywhere in the continental United States. The company has since seen investment from leading venture capital firms, such as Revolution Ventures and General Catalyst, and founders of category-defining consumer brands including Allbirds, Away, Eventbrite, Harry’s, Quora, and Warby Parker. Prior to Bloomscape, Justin founded and operated multiple startups including Practice Space, which brought together entrepreneurs, creatives, and the local community to shape businesses. Justin holds a degree in business management from Hope University and a master’s degree in architecture and urban planning from the University of Michigan.