Antonio McBroom

In 2008, Antonio seized the opportunity to purchase the Ben & Jerry’s Chapel Hill shop, becoming the youngest franchisee in the company’s history. Antonio and his “Team Primo” have propelled and innovated the off-premise catering category by double-digit sales growth annually. As a partner with the Vickers Bennett Group, Antonio is the lead curator and developer for multiple 100+ acre land assemblages.

In addition to serving others, he is involved with we are (working to extend anti-racist education) for social justice reform. Since 2020,  Antonio has served as a member of the board of the Chatham Economic Development Corporation (EDC).

Antonio’s professional and civic leadership has earned him many accolades; most notable are: the 2018 Black Enterprise Franchisee of the Year Award, the 2021 UNC Black Alumni’s Harvey E. Beech Outstanding Alumni Award, and the prestigious Ben & Jerry’s “Big O” 2021 Operator of the Year Award.

Antonio holds a bachelor’s degree in Mathematics and African American Studies from the University of North Carolina. He currently resides in North Carolina with his wife, Emma, and their two children.