Lisa Farrar

Lisa leads Safeguard Global’s marketing team with a demonstrated ability to create enterprise value and revenue growth through quick wins and sustainable advances. She relies heavily on metrics to identify ways to boost revenue, expand margins, and optimize investments.

Before joining Safeguard, Lisa built high-performing, engaged marketing teams at Sphera, Everspring, and Cars.com. She earned an MBA at Northwestern University’s Kellogg School of Management, a Bachelor of Business Administration at the College of William & Mary, and is a long-tenured board member at Advocations.