Mark Holland

Mark Holland is CEO and Co-Founder of Choose Your Horizon, an Austin-based telehealth platform that is focused on advancing addiction medicine and changing how Americans get treated for alcohol use disorder. The company provides affordable care, discreetly from the comfort of patients' own homes, and is in network with major insurers. The team has delivered more than 30,000 clinically guided treatments across all 50 states, pairing medication-assisted treatment protocols including naltrexone and GLP-1s with counseling, at-home liver testing, and digital therapeutics. It ranked No. 102 on the 2026 Inc. 500, the second company Holland has built onto the list. Previously, as CEO of North America for Lifes2good, he grew the business from $200,000 to $50 million in revenue and led the commercial side of its $165 million exit to a Fortune 500 acquirer. He is deeply passionate about integrative, root-cause psychiatry.