Brad Palmer

Brad Palmer is a Managing Partner at Sequence Equity, where he helps lead the firm’s management, investment, and capital formation initiatives. Sequence Equity is a next-generation private investment firm focused on resilient technologies that enhance the human experience. With a global perspective and deep institutional backing, the firm invests in sports, software, and performance-driven sectors, leveraging a multi-fund approach to drive unique value creation across its portfolio. At the core of Sequence Equity’s strategy is a commitment to excellence, performance, and integrity, fostering transformative businesses and building enduring partnerships.

A serial entrepreneur with a track record of building and scaling successful ventures, Brad founded B3 Group in 2008, an IT consulting and digital transformation firm specializing in enterprise application modernization, cloud engineering, and data analytics—primarily serving the Federal Health sector. After partnering with private equity in 2021, the platform was ultimately acquired by IBM Consulting for $1.25B.

Beyond his leadership at Sequence Equity, Brad is an active investor and advisor in AI, SaaS, digital health, and sports technology, contributing to multiple successful exits. His passion lies in identifying and cultivating high-impact opportunities that drive innovation and long-term growth.