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Audrey Walby

Audrey Walby

Audrey Walby

Founder & President

SAFIO Solutions


During my career as a planner, manager and merchant, I realized many companies were struggling with the planning process trying to cut and paste many spreadsheets into one, and then watching their systems lock-up and crash because of the overwhelming data. This results in wasted time and productivity. I also noticed that with most ERP’s, sales analysis, forecasting and planning were often not the priority of the system.

That is why I developed the Sales Analysis & Forecasting Tool©. I realized there was a tremendous need for an accurate, efficient, comprehensive tool. I created a stand-alone software application that can be used with the company’s current system or in conjunction with an ERP. It utilizes a database platform which defines the forecasting process and thus reduces start-up time and cost. Integration to “go-live” is about 6-8 weeks, the low-barrier-to-entry cost is all inclusive with installation, user seats and on-site training.

Conference Location

424 East Wisconsin Ave.
Milwaukee, WI 53202
Tel: (800) 558-8222