Breakouts, Beats & Bites: How Experience-Driven Businesses Are Creating New Forms of Value

Jeff Woody is an Executive Director and Market Team Lead in the Nashville office of J.P. Morgan Private Bank. Jeff directs a talented group of Bankers in providing sophisticated wealth management strategies to Tennessee’s most successful C-suite executives, entrepreneurs, business owners, families and institutions. His focus is on scaling the resources of an industry leader to a local level so that clients may fulfill their purposes and leave legacies for the next generation.

Jeff takes a partnership approach, and works diligently to deliver a boutique, customized feel across the balance sheet—banking, investing, borrowing, planning, cash management and other critical elements of wealth. He serves as a conduit to the intellectual strength of J.P. Morgan, removing obstacles and navigating the expanse of the firm to the Commercial Bank and additional lines of business. Jeff leads with a servant’s heart and shines a spotlight on his team, facilitating success for advisors and clients. His fierce loyalty to individuals, business leaders and the firm makes him an outstanding role model as the face of J.P. Morgan in the community.

Throughout his three-decade career, Jeff has become highly adept at anticipating change and navigating economic cycles. He began at Edward Jones and J.C. Bradford & Company before spending nearly 25 years at UBS Financial Services. In that time, Jeff rose from a Financial Advisor role to a Market Director responsible for leading client engagement in Middle Tennessee and Alabama. Now at J.P. Morgan, he is excited to be anchored in Nashville, playing a pivotal role in expanding the firm’s presence and name recognition.

Jeff earned a B.S. in Business Administration from Birmingham-Southern College while playing varsity basketball. He has been blessed with great mentors throughout his life, and has molded his leadership philosophy from the lessons he gleaned from their examples.

Nashville holds a special place in Jeff’s heart, and he loves to spend quality time with his wife, his family and their friends, exploring all the area has to offer.

Kathy Casey is a proven CEO, founder, general manager, and commercial leader with over 30 years of experience in the consumer-packaged goods industry, spanning both blue-chip companies and entrepreneurial ventures. Her leadership roles include senior executive positions at Procter & Gamble, Kellogg Company, and the CEO and founder of Simply Better Brands/TRUBAR, a publicly traded CPG wellness platform. At Kellogg, she led a $2B P&L across Club, Drug, Dollar, Discount, and eCommerce channels. Today, Kathy focuses on mentoring and consulting with entrepreneurs on scaling brands and companies via Green Peaks, LLC.

CEO and Co-Founder of The Escape Game (TEG), a world-class experiential entertainment concept with 54 (and growing) retail locations across the United States, and employing over 1400 amazing, talented, and dedicated team members. TEG’s headquarters and creative design / manufacturing studio are based in Nashville, TN. TEG’s IRL (in real life) experiences cast its beloved guests as heroes in story-driven missions taking place in highly immersive, multi-room sets. TEG recently launched an exciting new concept - Great Big Game Show which currently has 14 US locations and plans to add many more in 2026.

Andrew Fromm’s beginning as an aspiring artist, jump started a career that has now spanned several decades, pivoting from performer to award winning songwriter to one of the most successful catalog sales consultants in the music business. 

After years of writing with a who’s who of songwriters, artists and producers, penning songs that appear on over 70 million albums worldwide, including several #1s and many Top 10 hits, Fromm moved to the business side of the industry, quickly establishing himself as a highly skilled expert in the arena of music publishing with a focus on music related asset sales, songwriting, and artist development.

His initial desire to help writer friends garner the most value for their own catalogs blossomed into what is now FROMM CONSULTING, a leading agency for helping hit songwriters, recording artists, music producers and companies in the sale of their music royalties, to date having successfully brokered the catalog sales of over 192 clients with catalogs valued at over $1.3B.