Pat O'Brien

Pat has over 10 years of experience leading enrollment management strategies for colleges and universities, using market analysis, target marketing, enrollment forecasting and predictive modeling to help institutions find new markets, design recruitment campaigns, retain students and optimize financial aid models. He also spent more than two decades cultivating his marketing and business development expertise in leadership roles.

Pat helps higher education institutions identify, engage and enroll best-fit students by finding new markets, providing enhanced consumer data and competitive peer analysis, and developing authentic student recruitment campaigns utilizing various marketing channels and strategies.

He helps colleges and universities set their tuition with confidence and optimize financial aid outcomes with tuition studies, enrollment forecasting and predictive modeling. Pat guides clients throughout the student journey — using market analysis to identify the right students; assessing and qualifying staff resources; developing a customized engagement reporting strategy; and mobilizing, analyzing and course-correcting throughout the funnel.