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Luncheon Keynote Conversation With Sam Beiler

Presented By: Herbein + Company, Inc.

Sam Beiler knows a thing or two about growing a brand and achieving a profitable exit. Sam, the former Chairman and CEO of Auntie Anne’s Pretzels, purchased the company in 2005 from his relatives and expanded it across the nation. In 2010, Sam sold Auntie Anne's to FOCUS Brands, a portfolio company of Roark Capital. Then, he set out on his next big adventure: founding Spooky Nook Sports, the largest indoor sports complex in the United States. Join Sam for a one-on-one where he'll talk about dealmaking, brand-building, exits, and the thrill of serial entrepreneurship


Dr. Vanessa Z. Chan
Undergraduate Chair, Materials Science and Engineering
University of Pennsylvania, School of Engineering

Dr. Vanessa Z Chan is an Entrepreneur, Board Member, Angel Investor, Keynote Speaker and Educator. She is the Undergraduate Chair of MSE at the University of Pennsylvania where she is transforming engineering education by integrating real world skills into the curriculum. Prior to Penn she was a McKinsey & Company partner and an entrepreneur who sold her invention on QVC. Her approach to innovation can be seen at her very well received Penn Commencement speech at


Sam Beiler
Founder, Spooky Nook Sports
Former owner, Auntie Anne's

Conference Location

201 S Christopher Columbus Blvd
Philadelphia, PA 19106
Tel: (215) 521-6500