Bloomfield Hills-based Super C Group has agreed to acquire 190 salons, primarily located in Ohio, from Minneapolis-based Regis Corp.
The salons being sold and refranchised are currently branded as Famous Hair, Best Cuts, Fiesta Salons, First Choice Haircutters and BoRics Hair Care. These salons will be remodeled and converted to Supercuts and Cost Cutters over the next several months. The transitions will begin in the Cleveland area in June. Supercuts, the official hair salon of Major League Baseball, expects to initiate a new marketing campaign during All Star Week, which is being held in Cleveland July 5-9.
Birmingham-based Vision Growth Partners is the managing partner of Super C Group.
Earlier this year, Super C Group purchased and successfully converted 66 salons in Michigan to Supercuts, making them the largest Supercuts franchisee in the Midwest. This agreement makes Super C the largest Cost Cutters franchisee for Regis.
“We are excited about our entry into the Ohio market,” Super C Group Managing Partner Mike Sarafa said in a statement. “Our strong partnership with Regis and our substantial experience in multiunit service-oriented retail positions us to be a premier employer in the hair salon business. The focus in these salons will be the relationships with new and long-standing clientele. Our aim, over time, is to build a culture of service that will transform the industry. Super C intends to retain all the salon employees and to hire key field leaders.”
Regis is a leader in beauty salons and cosmetology education. As of March 31, 2019, the company franchised, owned or held ownership interests in 7,838 worldwide locations.
