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Brown Gibbons Lang & Co.'s Chicago-based Consumer Group managed the sale of The Eastwood Co. to Kian Capital Partners, the third e-commerce transaction for the group in the last eight months. The transaction builds upon BGL’s market leadership position in advising e-commerce and branded consumer products companies.

Terms of the transaction were not disclosed.

Pottstown, Pa.-based Eastwood is a leading e-commerce provider of aftermarket automotive tools and equipment. The company has catered to the enthusiast and small mechanic markets by offering affordable, commercial-grade solutions for over 40 years.

Built from the ground up since 1978, Pennsylvania-based Eastwood has transformed from a catalog business to a leading e-commerce platform that is well-positioned for topline growth and EBITDA margin improvement over the next several years.

“BGL's ability to understand the characteristics of our business which drive true differentiation allowed us to find a fantastic partner (Kian Capital) for the next phase of Eastwood's growth,” Eastwood CEO Brian Huck said in a statement. “They were able to utilize our key business metrics to develop a financial model and marketing narrative which allowed the buyer universe to better understand both the value, and the opportunity present in Eastwood.  This gave all parties a ‘common language’ to use in discussing the significant growth opportunities available in the business. The result was a strong deal and positive outcome for everyone.”

BGL is a leading independent investment bank and financial advisory firm focused on the global middle market with offices in Chicago, Cleveland and Philadelphia.