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Brown & Brown of Pennsylvania has sold its Conshohocken-based general agency entity to BenefitMall, a Dallas-based provider of employee benefits and payroll services.

The acquisition marks the first time BenefitMall will enter the Pennsylvania market.

"We have had our eye on the Pennsylvania market for some time now, and we are thrilled to see this deal come through," said Bob Love, President of the Benefits Division for BenefitMall. "We are confident that the introduction of our technology platforms and proven service capabilities into the Pennsylvania market will be a growth driver for us, as well as for our broker and carrier partners." 

Daytona Beach-based Brown & Brown is a full-service business insurance and employee benefits agency with more than 30 years of experience.