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Springfield’s MotiveX has been acquired by data analytics and experience design firm Cravety. The acquisition reflects Cravety’s expansion into technology solutions and its leadership in the employee experience and customer experience markets.

Cravety's flagship product, Motivator Insights, is designed to help organizations improve productivity and retention by uncovering employee motivations to activate employee engagement.

Following the acquisition, Matt Johnson, founder and CEO of MotiveX, joined Cravety as Chief Product Officer.