Chicago-based BCV has been acquired by RateGain in a deal that is intended to enable BCV to bring 'deep-learning' powered applications for the travel and hospitality industry in the near future, says BCV Co-Founder and CEO Benji Greenberg.

BCV is the only hospitality-focused social media provider with the capacity to continuously monitor and engage the social universe. The company will now offer a comprehensive guest experience cloud platform with proprietary digital products designed to increase direct sales, provide guest interactions and mitigate negative experiences, helping hotel chains maximize the guest lifetime value. RateGain, based in Dallas, intends to use this acquisition to unlock revenue across hotel chains, airlines, car rentals, OTAs, cruise lines, package providers, TMCs and vacation rentals.

“RateGain and BCV will replace the traditional waterfall methodology of data collection, analysis and action with a more agile model that would bring revenue management, sales and marketing together, breaking down the traditional silos to generate unprecedented visibility and control to influence & impact the guest journey and directly measure impact on booking and Net RevPAR to maximize guest lifetime value,” RateGain Founder and CEO Bhanu Chopra said in a statement.  

“We will now have access to far more rate intelligence to ensure we're hitting the right person across the right platform while increasing guest lifetime value for hotels,” added Greenberg.