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Chicago-based InnerWorkings Inc. has acquired the marketing execution business of Madden Communications. Key contracts InnerWorkings will add through this transaction include management of the point of sale collateral and branded merchandise for MillerCoors and Mike’s Hard Lemonade, further growing InnerWorkings’ roster of brands in the beer, wine and spirits vertical.

“This transaction offers a unique opportunity to leverage what each company does best to drive more value together,” InnerWorkings CEO Rich Stoddart said in a statement. “InnerWorkings’ global platform and unmatched position in the beer, wine and spirits marketing supply chain will be transformative for Madden’s longstanding clients in this vertical. Madden’s capabilities in logistics and creative services add scale, technology and expertise to these growing areas of the InnerWorkings solution.”

Madden Communications President Sean Madden added: “InnerWorkings has the right platform and the necessary scale to support our clients in driving excellence in their marketing organizations. This transaction is a fantastic outcome for Madden’s employees and clients.”