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Zippin, a San Francisco startup enabling cashierless checkout for brick and mortar retail, recently closed $12 million in Series A funding, led by Evolv Ventures, the venture fund backed by Kraft Heinz. The funding will help Zippin to further invest in product innovation, grow its technical team and expand sales and partnership efforts.

This round brings the company’s total funding to $15 million.

Zippin uses a combination of computer vision, AI and sensor fusion technology to offer a checkout-free shopping experience. Launched in 2015, the company is powering four autonomous public stores and several private pilot stores globally. Zippin most recently made headlines for its newly operational autonomous concession stand in Golden 1 Center, home of the Sacramento Kings.

The Series A round was led by Evolv Ventures, which is focused on making investments in emerging and fast-growing technology-enabled companies transforming the food and CPG industry. Other investors in the round include SAP.iO, Scrum Ventures, major Latin American distributor Arca Continental, and Nomura Research Institute and NTT DOCOMO Ventures from Japan. Existing investors Maven Ventures, Core Ventures Group, Pear Ventures and Montage Ventures also participated in the over-subscribed round.