Niche — a Pittsburgh-based school search platform connecting people to the right K-12 school or college — has raised $35 million in Series C funding led by Radian Capital, with additional participation from Salesforce Ventures, as well as existing investors Allen & Company LLC and Tim Armstrong. Niche plans to utilize the funding to advance its platform.

The company also announced the appointment of Weston Gaddy, partner and co-founder of Radian Capital, and Francisco D’Souza, executive vice chairman and co-founder of Cognizant, to its board.

As a two-sided platform, Niche currently has over 1,400 school clients including Carnegie Mellon University, Harvard Westlake School, Boston University and The business will use the funding to partner with thousands of additional schools and continue to establish itself as a go-to recruiting tool, particularly during this uncertain time when students and schools are exclusively online.

In 2019, Niche increased its annual recurring revenue over 100 percent and client base by more than 60 percent year-over-year and was cash-flow positive for the majority of the year. Additionally, the company grew its team size by 60 percent, and plans to continue to expand headcount across product, engineering, marketing and sales.