PEAK6 Investments is playing to win with its acquisition of the global e-sports online gaming company Evil Geniuses. Based in Seattle, the company helps top players who compete in popular online games such as Fortnite, Call of Duty and Tom Clancy's Rainbow Six Siege.
“We've long been investors in traditional sports and are thrilled to enter the competitive gaming community in such an impactful way,” Chicago-based PEAK6 Co-founder Jenny Just said in a statement. “Having watched the e-sports industry grow and evolve, we are aligned with Evil Geniuses' vision to create meaningful and innovative experiences for fans and athletes alike. This alliance enhances our mission to lead with an unrelenting competitive drive and a desire to embrace today's consumer through technology.”
As part of the transaction, PEAK6 associate Nicole LaPointe Jameson has been appointed CEO of Evil Geniuses, where she will lead the organization's growth strategy and have day-to-day operating responsibility.
Evil Geniuses recently inked a two-year deal with Razer for tools and peripherals, expanding its growing group of corporate partnerships that includes Monster Energy and Xfinity. LaPointe Jameson will continue to expand the EG reach with new partnerships and initiatives to enhance the fan experience and help the teams compete at the highest levels.
"PEAK6's strong track record of building and transforming businesses makes them the perfect partner for Evil Geniuses," Evil Geniuses COO Phillip Aram said. "This new relationship embodies our promise to deliver excellence not only to our fans and communities, but also our players and staff."
Terms of the transaction were not disclosed.
PEAK6 is a private investment and technology firm that invests in a diverse group of public and private companies, including multiple investments in the sports industry, ranging from European football teams to sports technology companies.