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Profit By Design, a Maxim family enterprise based in Wayne, has acquired DealerMax in a cash sale. The company will use the DealerMax brand to market its dealership training and F&I income development programs to an expanded network of dealerships nationally.

As CEO of the combined entity, now branded DealerMax, Maxim intends to grow the business and employee base in the greater Philadelphia market and looks to expand operations in major metro markets regionally. The 'Profit By Design' name will live on and become the program name for its F&I Income Development offering as the company looks to expand its services into Digital Retail Consulting and Sales and Management Training.

The sale comes as dealerships seek to bolster profitability in a response to downward pressure on vehicle margins.