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Summit, New Jersey-headquartered Simplicity Group Holdings has acquired Executive Brokerage Services Inc., an independent insurance distribution company based in Pittsburgh, and welcomes Bernie Vukelich and Brian Lipinski as its newest principals. Through acquisition and partnership of insurance distribution organizations and technology companies, Simplicity seeks to provide sophisticated business solutions.

EBS will begin its brand transition to Simplicity Pittsburgh immediately.

EBS is a wholesaler of fixed annuity, fixed indexed annuity and life insurance products sold through its network agents across the country. EBS has been serving professional insurance agents since 1982. Under the current leadership team of Vukelich and Lipinski, the firm has expanded its business nationwide to provide expertise in the fixed annuity and life insurance arenas to banks and broker-dealers.

The EBS transaction is the 13th organization to join Simplicity’s group of companies. Each of Simplicity’s operating businesses is directed by its local management team but with access Simplicity’s resources. Simplicity expects to continue to add new businesses to its platform over the coming years.