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H.I.G. Capital-backed Vision Integrated Graphics Group LLC has acquired Chicago-based SourceLink.

SourceLink provides personalized, turnkey marketing solutions which generate high returns on investment for businesses across several industries, including financial services, health care and insurance. The company’s comprehensive suite of data-driven, omnichannel marketing solutions is intended to leverage data modeling capabilities in conjunction with digital marketing expertise to reach a client’s best prospects, ideally driving higher responses rates and lowering customer acquisition costs.

“SourceLink is a highly strategic and complementary investment that will accelerate our evolution into a fully-integrated, omnichannel marketing solutions provider, dedicated to helping clients acquire and engage customers,” said Vision Integrated Graphics Group CEO Brad Moore. “We have been very impressed with SourceLink’s compatible culture and leadership, their data analytics team and their digital agency, Path Interactive, all of which will greatly benefit our clients.”

SourceLink CEO Don Landrum added: “We are excited to join the Vision team and share Brad’s enthusiasm for what our companies can accomplish together. We are looking forward to utilizing the scale and resources of the combined company to deliver increasingly differentiated solutions and value to current and new clients.”

H.I.G. Capital is a Miami-based global private equity investment firm with $34 billion of equity capital under management.