Target Data has acquired Social Fulcrum, a Boston-based social media agency that specializes in Facebook and Instagram advertising.

The acquisition of Social Fulcrum deepens Chicago-based Target Data’s paid media expertise. Social Fulcrum will become a business unit of Target Data, responsible for all paid social media execution. The entire Social Fulcrum team is expected to remain in place supporting the broader Target Data organization.

“Social Fulcrum is a market leader in paid social," Target Data Founder and CEO Ross Shelleman said in a statement. "Their ability to utilize data and technology to drive ROAS for their clients is unmatched. Adding their expertise further strengthens Target Data’s data-driven approach to Facebook and Instagram.” 

Social Fulcrum was co-founded in 2013 by Andrew Krebs-Smith and Noah Freeman, employs 20 people, and is the largest global spender on Facebook store-visit and offline conversion ads. It is ranked as one of Boston’s ‘Top 10 Hottest Companies’ by Inc. Magazine and is routinely selected as a top social media agency.

Social Fulcrum Founder Andrew Krebs-Smith added: “We are thrilled to join the Target Data team to help drive performance on paid social channels. Becoming part of Target Data allows us to deliver better service and gives us access to new resources to help drive marketing outcomes for our clients.”