Burlington, Mass.-based Profitect is a provider of prescriptive analytics for the retail and consumer packaged goods industries. Using machine learning and prescriptive analytics, Profitect’s identifies opportunities to positively impact sales and margin for leading retail and CPG brands.
“The acquisition of Profitect expands our relevancy deeper and wider in global retail operations while advancing our software capabilities to make our Enterprise Asset Intelligence vision even more accessible,” Zebra CEO Anders Gustafsson said in a statement. “We have had a strong relationship with Profitect for the past five years through Zebra Ventures, and we are excited to take our strategic investment to the next level by welcoming the Profitect team to the Zebra family.”
Zebra expects to fund the acquisition with a combination of cash on hand along with fully committed financing available under its credit facility. The transaction is expected to close in the second quarter of 2019.