Directions, a top U.S. insights and analytics firm, and Aimpoint Research, a global strategic intelligence firm, has finalized an agreement under which Directions will acquire Aimpoint Research. Along with Directions' SEEK division, this move brings three industry-leading brands together to significantly broaden the capabilities and services available to clients across multiple industries, including food, food service, agriculture, health and wellness, technology, financial services, and consumer packaged goods.

Together, the firms will offer an unmatched suite of solutions and expertise, and unite business insights, consumer understanding, and strategic intelligence in an extraordinary way. This elite combination of quantitative, qualitative, and strategic insights will give clients the ability to make better, more transformative decisions to gain a competitive advantage in the marketplace.

As an independent division of Directions, Aimpoint Research will operate with the same mission and leadership, providing superior services such as the Executive Intelligence Network, Agri-Food WatchDesk, Wargaming, strategic planning support, and more. Thanks to this incredible alliance with Directions and SEEK, clients will have the opportunity to tap into the combined expertise of all three firms.