Smith, a global performance commerce agency, has acquired Adept, a Columbus-based agency best known for maximizing brand growth through digital marketing. Through this acquisition, the agency says it will deliver on its commitment to relentless optimization across all stages of the customer journey, transforming potential into performance.

With over 20 years of commerce experience supporting a variety of Fortune 1000 brands, Smith is responsible for enabling thousands of transactions around the globe each day. That success fuels year-over-year growth and the addition of Adept will only strengthen that trajectory for 2022 and beyond.

Adept CEO Danielle Walton founded the company to be a catalyst for growth. Since its inception, Adept has grown organically and through acquisition, attracting clients including Fifth Third Bank, The Ohio State University Wexner Medical Center and The James Cancer Hospital, AEP Energy and AAA Ohio Auto Club. Being acquired by Smith gives Adept clients access to expanded user experience and front-end development offerings, plus expertise in enterprise platforms including SAP, Adobe, Salesforce and Sitecore.

Smith's and Adept's shared cultural values and commitment to driving client outcomes played a central role in bringing the companies together. Adept will continue to maintain its name and Columbus office for the foreseeable future. Also, Walton will continue to lead the agency's digital marketing service offerings.