Mobility Market Intelligence, a provider of mortgage lending software, has acquired Columbus-based Bonzo, a customer relationship management platform for the mortgage and real estate industry.

Terms of the deal weren't disclosed.

Salty Lake City-based MMI said the acquisition will allow it to expand its suite of mortgage technology products at a time when demand for digital solutions in the home lending market is rising.

“MMI’s acquisition of Bonzo is the next logical step in the path we’ve been pursuing for the past year or more, which is to deliver cost-efficient, best-in-breed solutions to the mortgage industry in a consolidated, easy-to-use, integrated environment,” MMI CEO Ben Teerlink said in a statement.

Bonzo is a CRM platform for mortgage advisors and real estate agents. It combines tools for acquiring, converting and retaining clients in a single interface to efficiently engage clients and prospects.

The Bonzo leadership team, including founder and president Jason Perkins, founder and COO/CRO Miles Miller, and CEO Chad Jampedro, will continue to run the company as it operates as an independent service.