Align Capital Partners has completed the recapitalization of iPROMOTEu, a tech-enabled business process outsourcing provider to the promotional products industry. Further, Align is partnering with iPROMOTEu Founder and CEO Ross Silverstein in a move that represents ACP’s sixth platform company and 10th overall investment since the firm’s first fund closed in September 2016. Headquartered near Boston, iPROMOTEu is an outsourced service provider to a network of experienced, independent distributors of promotional products. Its services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support. These services are managed through IPU’s proprietary order management technology platform. “Over the past decade, the company has experienced consistently strong organic growth which speaks to Ross’s leadership and vision to build a highly diversified business with a unique value proposition,” said Managing Partner Chris Jones in a statement. “The ability for IPU’s sizable network of distributor affiliates to remain independent business owners has driven strong new affiliate adoption within the fragmented promotional products industry. We’re excited to fuel that momentum alongside Ross with ACP’s capital and resources.” Silverstein said in a statement, “As I look toward iPROMOTEu’s future alongside ACP, I’m confident those relationships will become even stronger with the continued investment in our people and technology.” ACP Operating Partner John Dupuy, Vice President Matt Beesley and Associate Corey Roe worked alongside Jones on the transaction. Related post: Dealmaker Q&A with Align Capital Partners' Chris Jones and Steve Dyke.
