Cleveland-based Falls has reached an agreement to acquire Wyse in a deal made to enable a more complete range of products and services. The combined firm will have more than 80 associates. Wyse, which was founded in Cleveland in 1951, will be retaining its name, but will be co-branded a Falls company. A location or locations for the new company has yet to be decided.

“Since our inception in 1989, we’ve been focused on one goal: creating strategic programs that move people to listen, care and act,” Falls President and CEO Rob Falls said in a statement. “Those people could be consumers, businesses, constituents, donors, employees or the media.

"In each case, our plans have moved an audience to make a purchase, run a story, donate to a cause, engage employees and communities and more. By combining both firms, we’re now able to make our respective client programs even more powerful by expanding our mutual service offerings to help accelerate organizations in ways that are meaningful to their businesses.”

Wyse CEO Michael Marino has retired and Rob Falls will take over leadership of both organizations. While the management team of Wyse will report directly to Rob Falls, the leadership team will remain intact and continue to run day-to-day operations, Falls said.