Cleveland-based Marketplace Strategy, an Amazon sales acceleration agency, has been acquired by SocialCode, a digital media marketing company. SocialCode’s acquisition of MPS puts particular emphasis on helping its clients in the retail and CPG space who are looking to leverage Amazon’s platform. “Amazon is a critical offering for our brand partners,” Social Code CEO Laura O’Shaughnessy said in a statement. “This acquisition rounds out our capabilities with a full complement of services and brings us the uniquely experienced customer service professionals that have deep knowledge of the Amazon platform, as well as Walmart.com, Jet.com, Home Depot and Wayfair.” MPS will operate as a business unit within SocialCode for customers that want to run Amazon and other marketplaces (Walmart/Jet.com) alongside social. The two companies will also integrate campaign reporting so customers can have a true cross platform view of their campaigns.
