PR 20/20, a marketing consulting and services firm founded by Paul Roetzer in 2005, is joining Blue Cypress, a family of purpose-driven companies dedicated to achieving sustainable success for its clients. The deal, which closed on Aug. 31, 2021, passed full ownership of PR 20/20 to Blue Cypress. The PR 20/20 brand remains in place, and Roetzer will continue to serve as the agency’s CEO.
PR 20/20 became HubSpot’s first Solutions Partner Program agency in 2007, published The Marketing Agency Blueprint in 2011, introduced Marketing Score in 2012, launched Point Pricing in 2013, released The Marketing Performance Blueprint and Marketing Growth Hackathon® in 2014, created Marketing Artificial Intelligence Institute in 2016, and brought the Marketing Artificial Intelligence Conference (MAICON) to the industry in 2019. Marketing AI Institute was split off as a separate company owned by Roetzer in 2019 and is not part of this acquisition.
Based in Cleveland, Ohio, PR 20/20 includes a team of HubSpot-certified experts who utilize strategy, technology and storytelling to help clients grow smarter.
PR 20/20 joins a diverse roster of companies within the Blue Cypress family, including Brightfind, a specialized digital design and web development agency; Cimatri, provider of IT consulting services; Propel, home of business coaches and advisory teams; Tasio, which uses machine learning techniques to uncover deep patterns in member behavior; and rasa.io, which uses AI to personalize email newsletters.