Canton-based Society Brands, an Amazon aggregator, has acquired OmniiX, an Amazon brand management agency. OmniiX founders John W. Collins and Stormey Collins have joined the Society Brands executive leadership team as Chief Marketing Officer and Chief of Staff, respectively, charged with leading the growth of acquired companies.

"Acquiring a proven Amazon brand management agency is one of the biggest wins we've had as an organization to date and sets our platform up for long-term success," said Michael Sirpilla, CEO of Society Brands. "OmniiX has demonstrated the ability to manage a large block of business at scale. Many Amazon aggregators struggle to scale brands post acquisition, but with the OmniiX platform a part of Society Brands, the company is uniquely positioned to quickly grow our acquired brands."

Since its launch in October 2020, Society Brands has raised $205M in total capital.