Blue Point Capital Partners has acquired Next Level Apparel Inc., a designer and supplier of apparel for the promotional, ad specialty and other decorated apparel markets.

The acquisition of Next Level, based in Gardena, California, marks the first platform investment for Blue Point IV, the firm’s fourth middle market buyout fund.

“Next Level is an established platform operating in the rapidly growing fashion basics category with significant avenues for future growth,” Blue Point Principal Jeff Robich said in a statement. “The company’s leading position, strong relationships and brand reputation with the major distributors and decorators make this a great opportunity for Blue Point to be a value-added partner and help facilitate the company’s continued growth.”

“Next Level is an excellent opportunity to partner with an experienced management team and acquire a leader in the fashion basics segment of the promotional products industry,” Blue Point Partner Chip Chaikin added.