Signature Brands, the leading North American manufacturer of dessert decorating products, has acquired Brand Castle into its expanding portfolio of products. Brand Castle manufactures and distributes branded and private label baking & decorating kits, dessert decorating products, premium baking mixes and seasonal beverages, and designs and bakes their own gingerbread house line.
“The joining of these two leaders in the dessert crafting space will help develop a best-in-class platform with expanded capabilities for retailers, consumers and associates,” said David West, Managing Director of Traub Capital Partners. “We’re excited to add a new dimension into the Signature Brands product portfolio and Brand Castle is a perfect complement to the platform the Traub Capital Partners team is continuing to build.”
Carolyn Resar, President of Brand Castle, will lead the business and report to Signature Brands CEO Jared Konstanty; and founders Andrea and Jimmy Zeilinger will remain with the company. Brand Castle is based in Bedford Heights, Ohio.
In North America, Brand Castle products are available at retailers including Walmart, Target, ALDI, Michaels, and others. Brand Castle products are also available in South America, Europe and Australia.
Billow Butler & Company served as the exclusive financial advisor to Brand Castle. Lowenstein Sandler LLP was legal counsel to Signature Brands and Calfee, Halter & Griswold LLP represented Brand Castle on legal matters.
