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Akron’s DRB Systems, a car wash technology company, is acquiring Suds Creative, a car wash marketing company based in Meridian, Idaho.

The Akron Beacon Journal published a statement from DRB CEO Dan Pittman, which said: “Our mission is to help car wash operators drive growth as a trusted partner. Traditionally, we’ve done that with enterprise technology solutions, industry know-how and best-in-class support. With Suds, we can take that to the next level by providing strategic marketing solutions, that truly drive customers to the car wash. We know marketing is a success quotient to a thriving car wash and lube center, which is exactly why we are partnering with Suds.”

DRB also announced the acquisition with a “Brady Bunch” themed video it posted to its LinkedIn page.