Eagle Foods has entered into a definitive agreement to acquire the Helper main meals and Suddenly Salad side businesses from General Mills, Inc. (NYSE: GIS). The proposed transaction is expected to close in the third quarter of calendar year 2022, subject to regulatory approval.
"We are builders of brands, categories, and people," said Bernard Kreilmann, Chief Executive Officer of Eagle Foods. "The Helper and Suddenly Salad brands, with strong heritage and high consumer awareness, are a perfect fit for what Eagle does best – investing in, innovating, and revitalizing brands to drive growth and nurture them to reach their full potential."
The acquisition creates three diversified platforms within Eagle Foods focused on growing center store categories for retailers – snacks, baking, and meals and sides. Eagle will continue investing in its growing snacks and milk business in parallel with this new investment.
