Iowa-based AgencyBloc has acquired Cleveland-based FormFire, a provider of quoting and enrollment for small-group benefits and medical health questionnaire data collection for carrier underwriting.

FormFire's software platform supports benefits quoting and enrollment, streamlining the application process across many carriers and plan types into a single workflow across medically underwritten and community-rated small-group health plans. AgencyBloc is an agency management system provider for independent insurance agencies.

“We have seen the expertise that AgencyBloc brings to the table and it has been clear from the start that we are aligned in our shared mission to streamline operational processes for our broker and carrier customers,” said Colin Ingram, co-founder and CEO of FormFire. “We are very excited to move forward with the team and for all that we will accomplish together.”

A native of London, England, Ingram built a business consultancy that provided turnaround services as well as helped start more than 12 businesses ranging from consulting to tech groups