Marketing firm Global Prairie has merged with Cleveland-based Hileman Group, a digital marketing firm serving leading healthcare, life sciences, higher education, consumer packaged goods, manufacturing, and FinTech organizations. The merger will enable Global Prairie to drive greater impact for its clients, amplifying organizational purpose with data-driven strategies and cutting-edge marketing technology.

“This merger will catalyze next-level innovation and growth for our clients and for Global Prairie,” says Anne St. Peter, who together with Douglas Bell founded the company in 2008. “The digital marketing team at Hileman Group built an incredible business advising clients on how best to grow and drive impact in this fast-changing, digitally-connected world. Hileman Group’s understanding of emerging technology and artificial intelligence will fuel growth for our clients.”

Bell adds, “The merger with Hileman Group provides the opportunity to use data-driven approaches not only to quantify the impact of our clients’ marketing programs, but also to measure the social impact of their business. This is an exciting development for both our clients and Global Prairie, and we can’t wait to get to work.”

“The benefits of merging with a 100% employee-owned Public Benefit Corporation were compelling to me as the founder of Hileman Group. I am motivated to create meaningful value for our employees, our clients, and our communities. This decision delivers on those goals, and I am so excited for our future as part of the Global Prairie team,” says Tom Hileman.

Senior leaders from Hileman Group are retaining leadership positions within Global Prairie. The combined leadership team has started the process of integrating the two firms under the Global Prairie brand.