Stone-Goff Partners has sold Cleveland-based NAS Recruitment Innovation to M3 USA, a leader in health care digital solutions for hospitals, health systems and physicians.

NAS is considered a leader in recruitment advertising, marketing, and digital services, offering a proprietary technology platform, ACTIVATE™, which enhances candidate engagement, maximizes SEO, and offers robust analytics for clients.

In 2019, the ACTIVATE platform provided service to more than 25 million candidates in their job searches. NAS also provides media services including employment branding, programmatic buying, social outreach, and digital marketing. The company serves hundreds of clients throughout the U.S. and Canada across a variety of industries, including health care and hospitality.

In December 2011, Stone-Goff Partners acquired NAS from Interpublic Group. Under Stone-Goff’s ownership, led by CEO Phil Ridolfi and Chief Talent Strategist Matt Adam, NAS has shifted from a traditional media services model to an end-to-end digital offering with the development of the ACTIVATE platform. NAS empowers clients to attract and engage quality talent with proven expertise in technology solutions, media buying, and creative services.

"Working with Phil, Matt, and the NAS team as we transformed the company from a legacy business model to a hybrid services, strategy and SAAS-based business model has been an incredible journey,” Stone-Goff Partners Co-Founder Hannah Stone Craven said in a statement. “This transaction is a result of the team’s hard work, vision and leadership in the recruitment marketing space. We are excited about the strategic fit between NAS and M3, and believe the combined company will continue to lead in innovation and performance in the recruitment marketing space."

M3 Inc., parent company of M3 USA, operates in the U.S., Asia, and Europe, providing services to health care and the life science industries, including market research, medical education, ethical drug promotion, clinical research, job recruitment, and clinic appointment services.

Leonis Partners acted as exclusive financial adviser to NAS in this transaction. Fredrikson and Byron P.A. served as legal counsel to NAS.