Cleveland PE firm Primus Capital is putting money behind software developer Top of Mind Networks LLC to help it grow market share, invest in product development and expand services for new and existing clients.

Since 2003, Atlanta-based Top of Mind has been developing customer relationship management and marketing automation software for the mortgage lender and real estate industries.

“This funding will enable us to fuel strategic initiatives, capture new product opportunities, deepen our relationships with referral partners, and continue our excellent customer service,” Mark Green, president and co-founder of Top of Mind, said in a statement. “Primus’ track record of success with SaaS companies, specifically in the fintech and marketing technology spaces, will be extremely valuable in further scaling our business over time.”

Ron Hess, managing director of Primus, said in a statement, “Market share shift over the past five to10 years in the mortgage origination space has mirrored technology adoption. We believe that dynamic is only going to accelerate going forward as refinancing volume cycles out of favor, and Top of Mind has both the best software and the best content in the industry to service mortgage originators and real estate agents.”

As part of the recapitalization, Hess and Vasant Kamath, principal of Primus, will join the Top of Mind board of directors.

Terms of the deal were not disclosed.