Resilience Capital Partners' portfolio company CR Brands Inc. has completed the sale of its Biz Stain & Odor Eliminator and Dryel “at home dry cleaning” product lines to Scott’s Liquid Gold, Inc.
Headquartered in West Chester, Ohio, CR Brands is a consumer packaged goods company with a portfolio of household cleaning and laundry products. After acquiring CR Brands in 2012, Resilience brought in new leadership and implemented a growth plan that concentrated on growing the company’s differentiated niche brands.
“The CR Brands team has successfully positioned Biz and Dryel for growth under their new ownership,” said Bassem Mansour, co-CEO of Resilience Capital Partners. “This transaction will enable CR Brands to focus on initiatives to drive the continued growth of its remaining portfolio of licensed cleaning products with superior formulations under the Arm & Hammer™ and OxiClean™ brand names.”
Jones Day served as legal counsel, and BellMark Partners LLC acted as exclusive financial adviser to Resilience Capital Partners and CR Brands.