Simplicity Group has acquired Ohio-based Oxbow Marketing Company. Led by industry vet Robb Daugherty, who becomes a partner in Simplicity Group following this transaction, Oxbow will leverage Simplicity's resources in the annuity, life space and wealth management, and continue to provide exceptional products and service to Oxbow's client partners.

This deal marks the 29th company to join Simplicity's growing group of partners, and the 10th this year.

"We are excited to welcome Robb Daugherty and his team at Oxbow to Simplicity and look forward to working with them and their agents to continue to build their business and serve their clients," said Bruce Donaldson, President and CEO of Simplicity.

Robb Daugherty, President at Oxbow Marketing Company commented, "I am excited to join Simplicity to bring their extensive resources and exceptional marketing programs to my agent partners and provide them the highest-level support and value."

Oxbow will now commence rebranding to Simplicity.