Society Brands, an ecommerce aggregator built for and by founders, has acquired Power Theory, a leading global brand in the screen protector market, as it aggressively expands its portfolio within the consumer electronics space. In addition, Society announced the hiring of a core group of former original team members at mophie, including Charlie Quong, who was named Chief Product Officer.
With Power Theory now part of the Society Brands family, founder Matt Dreier will assume the role of Brand President, continuing to lead the Power Theory team as it grows its product portfolio and expands into new categories and channels. This move reflects Society Brands' unique "founder-friendly" business model, where founders have the option to stay on board with their brand and be part of a community of like-minded entrepreneurs.
"I'm very excited to work with the amazing team at Society Brands, who are focused on building a robust platform for brands like Power Theory to grow," said Matt Dreier, Founder and Brand President of Power Theory. "The collective management team has amazing experience, and it is a huge benefit to have their support and shared resources in product development, marketing, operations, quality management and supply chain to take Power Theory to new heights."