Society Brands, an e-commerce aggregator built for and by founders, has acquired three additional brands, Capsule Supplies, Yankee Toy Box and Barnesmith, as it accelerates expansion of its portfolio of consumer products companies. In keeping with Society Brands' unique business model and deal structure, all three founders will stay on board, leading the growth of their brands with the support of Society Brands' shared services ecosystem.
"We are very excited to bring Capsule Supplies, Yankee Toy Box and Barnesmith into the fold as we continue our strategy of making smart acquisitions of brands with strong foundations and great founders," said Michael Sirpilla, CEO of Society Brands. "Each of these companies are well-established, successful brands within their category and we see great growth opportunity as they join the Society Brands portfolio and integrate into our platform. With the experience and knowledge of the collective Society Brands team and our shared resources, coupled with the founder's passion for success, we're confident these brands will reach new heights in short order."
Capsule Supplies, founded in 2014, is a health and wellness brand based in Albany, New York. Capsule Supplies provides high-quality empty capsules for businesses and consumers to create their own brand of supplements and vitamins, sold through Amazon, direct-to-consumer (DTC) and through wholesale relationships.
Milford, New Hampshire-based Yankee Toy Box is a licensed children's product company with offerings in apparel, footwear, and accessories. Operated by co-founders Lisa Zerr and Kermit Zerr for more than 10 years, Yankee Toy Box sources goods from manufacturers that hold rights to licensed products from major tentpoles such as Disney, Nickelodeon, Marvel, Sesame Street, Dr. Seuss and many more.
Barnesmith, founded in 2001 and based in Newport Beach, California, is one of the largest online retailers of collegiate apparel. Established by founder and CEO Eric Barnes, Barnesmith offers premium, officially licensed designs that capture the tradition and culture of nearly 150 of America's top universities, including the Ivy League.
