The Riverside Company, a global private equity investor focused on the smaller end of the middle market, has acquired Granite Garage Floors, a franchise company that provides garage floor coatings for residential and commercial customers. This is an add-on investment to Riverside’s platform, Threshold Brands, a multi-brand franchisor of trade services concepts. Terms of the transaction were not disclosed.

Founded in 2009, GGF operates through a network of 14 franchised locations across the U.S. and is headquartered in Atlanta, Georgia. The company’s proven coating system upgrades concrete surfaces to “Look and Last Like Granite” and are available in a variety of designer finishes to include applications in garages, basements, patios and commercial environments. GGF sits within the broader garage services market, which totals around $2 billion annually.

GGF represents the 9th brand added to the Threshold Brands portfolio since its launch in April 2021, when Riverside created the platform through the combination of five businesses acquired over the preceding eight months.

Following the acquisition, Riverside will support GGF by investing in franchise sales and marketing, expanding into new geographies and continuing to drive growth across the existing franchisee network. Franchisees also benefit from shared best practices across the Threshold group and opportunities to cross-sell services.

“Threshold Brands is the ideal partner for Granite Garage Floors. Threshold’s expertise in world-class franchise operations and its keen understanding of home and commercial needs will allow Granite Garage Floors to grow more quickly and service customers across the country,” said Alan Mishkoff, who founded the company in 2009 with his wife Kelly. Alan will join the Threshold Brands team as Brand President of Granite Garage Floors.

Working with Riverside Managing Partner Loren Schlachet on the transaction for Riverside was Senior Partner Brian Sauer, Principal Steve Rice, Senior Associate Caroline Peck and Associate Deniz Oran. Vice President, Origination, Steve O’Hara originated the deal for Riverside.